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THE STORY BEHIND AMIRAMADE

Every stitch tells a story. Every piece carries a legacy.

The name Amiramade stems from my late grandmother—a seamstress who planted the seeds of my creative journey. From a young age, she taught me the language of fashion, the art of thrift shopping, and how to dress with intention on any budget. Showed me how to read fabrics, understand materials, and see the potential in every piece. Those lessons became the foundation for everything I create today, woven into my other passions—dance, music, and culture.

MEET THE CREATOR

I'm Jacob Cook—most people call me JayCee. 90s baby, freelance dance teacher and choreographer, and someone who's always been the sheep heading in the other direction. I love family, dance, fashion, and anything that lets me create.

I've been fortunate to network around the world, pulling inspiration from my travel experiences, culture, music, and my childhood. Those influences shape every piece I make—blending nostalgia with modern streetwear sensibility.

THE CRAFT

I first started sewing back in college around 2006. What began as simple alterations evolved into making my own hoodie, then learning pattern-making in my own way. Now, every sample is created in-house before going into production overseas. This is more than a brand—it's a return to my lost passion, a tribute to my grandmother's legacy, and a commitment to quality craftsmanship.

Made for you, Not the masses.

— jaycee